Jun 11 2008
Eat It Up - Creative Fiat Panda Ad
Sick of running magazine ads and creating large messages for billboards?
Well try what Fiat Panda did and use edible paper as the ad medium. The Fiat Panda is a city car from Italian automotive manufacturer Fiat.
In order to generate buzz and interest in the car deal, the Fiat ad comes packaged with a magazine and reads, “100% edible paper. Fiat Panda 1.2 Natural Power Climbing €11.000. Offer valid until supplies run out. Better make this ad disappear quickly.”
What do you think of this edible ad? Would you eat it?
Is this an effective advertising medium for the message Fiat is trying to get across?
Source: Trendhunter
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