advertisingatitsbest

Craigslist has been one of a kid for years and literally has become an internet phenomenon, but is it possible that that could change now that Walmart Classifieds has launched.

According to Crunchbase , Craigslist is a supremely popular listings site. Craigslist was founded by Craig Newmark in March, and then expanded to the major metropolitan cities in August 2000. As of February 2008, Craigslist now covers 450 in 50 US States and 50 Countries. Walmart Classifieds will not launch free listings that will cover the same categories newspapers, magazines and of course Craigslist does, from job offers to pets and garage sales to dating posts. The service will be powered by Oodle; Oodle is an organization that reorganizes listings from around the web and makes them easily searchable by different categories, attributes, and location, according to Crunchbase. Walmart is most likely working with this organization to help generate advertising impressions and page views.

Trendhunter reveals that, “Walmart Classifieds quietly went live last week, but although they have a huge brand name backing them and little publicity to date, they’ll have to come up with something pretty clever to compete with Craigslist’s 30 million uniques.”

Check them out for yourself at walmart.oodle.com !

What do you think? Will the Walmart Classifieds be a success?

Will you continue using Craigslist or switch to the Walmart model?

Source: Trendhunter

What’s your favorite kind of advertising?

If you’re like me, you have a favorite medium.

So what it is?

Is it television commercials, window clings, newspaper ads, billboards, direct marketing?

Well, if you said the use of escalators, you are on the same page as the advertisers of Venus.

By constructing this giant leg and attaching it to the side of an escalator, Venus was able to show the ability of their product to create “seriously, smooth legs.”

Many other advertisers have used escalators to promote their products, such as:

The Pizza Kingdom, striving to get their cheesy pizza message across to escalator passengers.

And have you seen this escalator ad from Pantene?  They utilized the space between two escalators with hair.  Patrons of the escalator could actually touch the “irresistibly smooth hair.”

Source: Ads of the World

There are a multitude of other companies and products that have used escalators to reach out to their targets, so what do you think of using escalators as an advertising medium?  Are the ads above successful in getting their message out?

What other brands could use escalators to effectively get their message out?