advertisingatitsbest

Eva Longoria Parker, Teri Hatcher, Felicity Huffman, Marcia Cross, Dana Delaney, and Nicolette Sheridan, the stars of everyone’s favorite Sunday night drama, Desperate Housewives, posed pinup-style, for the latest cover of TV Guide in very sexy and revealing retro fashion from the 1950’s, said a recent Trendhunter article.

What do you think of the 50’s retro?  Good promotion for the season premiere?

The show will go into its fifth season with the first episode airing on September 28th; TOMORROW. The new season will present a very confusing turn of events when the cast is hurled five years into the future. What do all you dedicated Housewives watchers think of this turn of events?

“The creator of Desperate Housewives,” says TV Guide, “will send his show hurtling half a decade into the future when it returns for its fifth season on September 28. It’s a rare and radical shake-up for a hit TV series—and also pretty weird since none of the ladies will visibly age,” TV Guide said.

So what are your thoughts?

What do you think of the TV Guide retro pinup idea?

What do you think is in store for the Desperate Housewives this season?

Check out some of the other shots from TV Guide:

Source: Trendhunter

Believe it or not…

And you better believe it.

PETA is asking Ben and Jerrys to use breast milk as a substitute for the dairy in their ice cream, one of many crazy publicity stunts by the animal rights activists, said a recent Trendhunter article.

Let me say that again: PETA is asking Ben and Jerrys to use breast milk as a substitute for the dairy in their ice cream.

Before I go any further; is this even believable?!

“The fact that human adults consume huge quantities of dairy products made from milk that was meant for a baby cow just doesn’t make sense,” Tracy Reiman said. “Everyone knows that ‘the breast is best,’ so Ben & Jerry’s could do consumers and cows a big favor by making the switch to breast milk.”

The Trendhunter article concluded with Ben and Jerry’s answered with, “We applaud PETA’s novel approach to bringing attention to an issue, but we believe a mother’s milk is best used for her child.”

Is anybody else speechless?

I am by no means against PETA and their mission.  In fact I am very fond of some of the things they stand for, however I personally thought the naked women wrapped in meat-like packaging was crazy and thought that every famous naked celebrity in the US got the message across, but apparently not.

Apparently the next step is altering the beloved Ben and Jerry’s to make PETA happy.

What are your thoughts?!

Thank you to Trendhunter for this odd article!

In the UK this past June, these Burger King ads depict moms as samurai warriors and knights and is providing assurance that the lunch battle is over.

Trendhunter says the reasoning behind the ads can be contributed, “… to the new BK Angus Mini-Burgers, a perennial kid favorite that is prepared with quality that any mom can feel good about, moms can now enjoy a peaceful battle-free day.”

How great are these ads?  They are hilarious; they catch your eye; they make sense; and they are creative.  The samurai outfit and knight armor are very creatively created out of cooking and kitchen tools.

What do you think of the message involved in these ads?  Does it work the Burger King line?

Do you think they are creative?  Grab your attention?

Source: Trendhunter

BB is a hair removal company in Turkey, and they were noticing that there was a decline in customers in the summer months.  So they used advertising to help combat the problem!

And what better place to bring attention to hairy bodies than at the beach when most people are the most conscious about this topic!

These lawn chairs were set up with this display with a message that read, “What belongs in winter stays in winter.”

This promo would definitely grab my attention if I were at the beach.

Guess who the target market was?

Men!

They targeted the men, because even though men or more hairy then women, they don’t see it as an issue, so they wanted to use this technique to show negativity.

Do you think it worked? Does this look like an effective way to reach men?

Source: Ads of the World

What a great advertising message! This piece actually contained a live gold fish inside a box adorned with the following messaging.

The headline, found on the exterior of the direct mail read, “If someone’s not watching over your 401k, it won’t thrive either.”

Once you opened the package Denver residents who received the direct mail piece found the subhead, “A 401k plan is a living, breathing investment that requires constant attention and management to flourish.”

The message inside continued and according to Ads of the World, read “When your 401k plan is bundled with other investments through an insurance provider or paycheck service, you simply don’t get that kind of personal service. 401k2 specializes in managing 401k plans full-time, designing programs to maximize returns for the business owner.

You’ll work directly with the managing partner at 401k2 who will take the time and care to make a targeted plan and to keep it that way. Because we’re an independent advisor, we’re able to offer and recommend the products that are ideal for your specific business and situation – not a prepackaged, one-size-fits-all solution.

Call us and we’ll explain more today. 401k2. We live and breathe this stuff.”

What do you think?  Have you ever seen any other advertising or promos that used gold fish or any other living creature?

Source: Ads of the World

We have all seen every possible version there is of Monopoly….in fact for Christmas last year someone in our house received credit card Monopoly.  Talk about updating and being up with the times.

“Not even classic board games can escape the wrath of our modern tabloid culture,” starts a recent Trendhunter article. And its not just Monopoly.  A new version of Clue was just released to replace the original set of characters from the game’s original1949 release.

The new Clue keeps the original characters, but they’ll be younger, and get first names and updated bios. Miss Scarlet, for example, is Kasandra Scarlet, an actress who frequently appears in tabloids. Colonel Mustard becomes Jack Mustard, an ex-football player, and Professor Plum is now Victor Plum, a billionaire video game designer. Characters also now have special powers that players can use to help discover clues faster, the article describes.

Special powers for one of America’s favorite (and classic) board games?  Nice.

And it keeps getting better.

The new game of Clue also has new weapons–a baseball bat, trophy and poison.  No more wrench.  Nor more revolver.

Just wait; there is more.  The new rooms featured in the game include a guest house, a spa and yes, an in home theater.

Am I just stuck in the 50s or does this seem a bit crazy to you all too?  I guess they are just keeping up with the times and the interests of modern day society!

What are your thoughts?

Source: Trendhunter

I love this campaign!  I love the idea!  And I have never seen anything like it!

In Germany, the Meister Leica D-Lux Camera looked to create a promotion that would say that “our cameras take more detailed shots than our competitors.”

So, how were they going to do this without using another tv commercial or another print ad?  Well, they found a way.

According to Ads of the World, they created 3D images to put in every day surroundings to simply get the message across about how ill-defined your images will look with any other camera.  The secret to this campaign was thousands of little wooden pixels to create the objects.

For example, this dog was put outside a camera shop with a message saying: See More In Detail. Meister Leica D-Lux Camera.

What do you think of the campaign?  Ever seen anything like it?

Source: Ads of the World

A company in Australia used these billboards turned books to promote their products and services.

The regular rectangular billboard has been reshaped to carry the shape of an open book, with pages, cover and all!

The campaign is for Sanctuary Cove Realty.

Billboard 1 uses the message of pristine water to sell the service! The message reads: And so it was they came to rest on pristine waters…Exclusive waterfront land now available.

Billboard 2 gives the message: They lived happily ever after.

Billboard 3 simply says: Once Upon A Time…

What do you think of this unique billboard campaign?  Does it grab your attention?

What are the benefits of drinking tap water?

Let’s see, its eco-friendly.  And it really isn’t all that bad for you; like we were all  once told.  But can you imagine paying to drink tap water?

Especially paying to drink water from the taps of New York City?

Well, that’s exactly what Tap’dNY water is.

A publicity street team dressed in orange jumpsuits, called Truth in Hydration, took to Central Park to promote the cleanliness of local NYC water. The plan is to hit up a variety of New York locations, promoting the benefits of drinking locally.

The Trendhunter article I found this in quoted the NYC water promo website in saying: We don’t travel the world from Fiji to France seeking water or offer the ususal bottled water gimmicks. We work with NYC’s public water system to source the world’s best tasting tap water, purify it through reverse osmosis and bottle it locally, leaving out ludicrous transportation miles. We offer an honest and local alternative to thirsty New Yorkers, giving them a smarter choice: to drink their own (award winning) water. (truthinhydration)

What do you think of drinking tap water?  Would you be sold on this promotion?

Source: Trendhunter

This most recent ad campaign for Dum Dum Pops (everyone’s favorite sucker of course!) shows humans as three of the lollipop flavors.

We have the banana,

root beer,

and mystery flavor.

Trendhunter’s opinion on the campaign? “In addition to being effective by communicating that the pops have a flavor strong enough to make you look like the flavors themselves.”  They are also very impressed by the art direction!

What do you think of the campaign?  It definitely grabbed my attention!

Which of the three is your favorite?  Mine is root beer!  That absolutely cracks me up!

I have never seen any other promotion for Dum Dums suckers before; if you have, please share!

The campaign ran in the US and was done by an agency out of Atlanta.